Effective Client
Partnership:
Microsoft

As early as on our second year as their PR agency in the Philippines, during the 1st Microsoft Vendor and Agency General Assembly in August 2007, Perceptions was singled out by Microsoft amongst its agencies, specifically for the assistance in the execution of PR campaigns and activities that improved media relationships and garnered various recognitions for the company. These recognitions include the Anvil Awards, Gold Quill Awards, and NEWShound Awards, Microsoft’s competitive international PR awards program.

Microsoft holds the Asia Pacific NEWShound Awards twice a year, culminated by a Global event at the end of the fiscal year. The Awards recognize excellent PR campaigns and results and in-house PR teams and agencies worldwide vie for Gold, Silver and Bronze for categories such as Best Overall Story, Best Creative Angle, Best Spokesperson Quote, Best Third Party Endorsement and Best Pitch Document. In 2007, Microsoft added a new category of awards - the Citizenship awards - where individuals and teams are recognized for their contribution and thought leadership in driving campaigns around human impact, innovation and responsible leadership.

In December 2007, Microsoft and Perceptions won a total of two golds and one silver award in the APAC NEWShound awards, standing out from over 130 nominations received all over the region. The team won Gold for Best Creative angle for its Office Icons campaign and Silver in Best Overall Story – Citizenship for Math Teacher, a story on a recipient of Microsoft’s Innovative Teachers´ Awards. The Philippines was the Gold awardee in the Best Overall Campaign (Innovation) for the Office Icons campaign - most significantly it was the lone winner as the judges felt that only the campaign deserved to win in the category. The team also won Gold in Citizenship (Human Impact), for "Step-UP" or "Stop Trafficking and Exploitation of People through Unlimited Potential", which provides Information Technology (IT) skills training to human trafficking survivors and vulnerable victims and underprivileged youth.

In September 2008, Microsoft and Perceptions brought more honor to the Philippine subsidiary, bagging two awards in the 2008 Worldwide NEWShound Awards. The team won Gold in Windows Consumer Space (Best Consumer Story) for "Windows Live in the city that never sleeps", showcasing another successful venture for Microsoft from the technology pages to the lifestyle pages. The Microsoft Office Icons Campaign was also honored, bagging Silver in Best Innovation Campaign.

Again in March 2010, Microsoft Philippines and Perceptions bagged first place for Best Campaign – Consumer – Small or Medium Sized Subsidiary for their Office 2007 Icons Campaign. Building on the 2006 Windows Icons campaign to help promote the use of the Windows operating system and to generate buzz prior to the launch of Windows Vista, the same campaign was extended to Office 2007. Microsoft and Perceptions implemented the Office Icons Campaign, involving third-party endorsers who addressed unique areas within the consumer and business realms, with the main objective of showcasing how 2007 Microsoft Office system redefines the way people work in the home, in the workplace and even on the go.