Perceptions is a public relations company that provides PR counseling and various corporate and marketing communications services to business and industrial organizations, government institutions as well as trade and professional associations.

Its basic services include PR Counseling & Planning, Editorial & Publicity Service, Advertising, Special Events Management, Graphic Design, Publications, Audio Visual Presentations, Exhibits and Media Training.

Rene Nieva, its chairman and president, organized the company in January 1987. Rene is an experienced PR professional who has worked with leading PR agencies in Manila and New York.

Today Perceptions is considered one of the country's leading PR and corporate communications agencies, counting some of the country's leading companies and the world's top multinational firms among its clients. It has won numerous local and international PR Awards, including the top PR award in the Philippines, the Grand Anvil Award, in 2003 and 2005.

The company has a full-time complement of 35 people, half of whom are involved in PR account management, and the other half in support services such graphic design, production, event management, administration and finance.


Perceptions believes that people decide and act on the basis of their perceptions - on how they view individuals and institutions. Such perceptions, good or bad, are best developed on a direct, face-to-face basis, so that one can know the true nature of a person or organization.

But in this day and age when populations have grown into the hundreds of millions or even billions, and people are scattered over great areas and distances, perceptions are usually developed second-hand - through what one hears or reads or sees from a distance through the mass media of newspapers, magazines, radio, television and others.

Hence, perceptions can often be positive or negative, not because of what the individuals or institutions really are, but because the facts have not been communicated to the public well enough.

    Our mission at Perceptions is to help our clients:

  • Evaluate and, where needed, reinforce or modify their policies and activities to conform with the highest standards of excellence and public acceptability.
  • Plan and implement a strategic, cost-effective and sustained program of messaging and action with the client's key publics as well as the rest of the general public.
  • Our objective in all these is to enable the public to know, understand and support what our clients stand for and what they are trying to do.

    In performing our mission, we are committed to:

  • Doing the best that we are capable of, combining professionalism and discipline with sensitivity and creative flair.
  • Adhering to noble values and principles, for in the long run, honesty and integrity make the best policy.
  • Upholding the interest of our clients, bearing in mind that when they succeed we also succeed.

Executive Profile


Rene Nieva is chairman and president of Perceptions, Inc. He put up the company in January 1987 and it has since grown to become one of the country's leading PR firms.

Rene started his PR career in 1962 with Business Relations International (BRI) headed by Filipino PR pioneer Jose Carpio. He then worked from 1968 to 1976 for the international PR firm Curtis J. Hoxter, Inc. in New York where he rose to the position of Vice President.

He returned to the Philippines in 1976 and organized the Public Affairs Office of the Bancom Group, then a leading financial/business conglomerate, heading said office as Director. In 1979, Exxon Chemicals chose Rene from among various candidates from Southeast Asian countries to be its Public Affairs Advisor for ASEAN while concurrently holding the post of Public Affairs Manager for Exxon Chemical Philippines. In 1985, he was promoted to Public Affairs Associate for Exxon Chemical Asia Pacific (ECAP) based in Hong Kong.

Rene has served four terms as National Chairman of the Philippine Chapter of the International PR Association (IPRA). He is also a member of the Public Relations Society of the Philippines (PRSP), which has accredited him as an APR, and of the Philippine Association of PR Counselors, as well as of business and civic organizations such as the Rotary Club of Makati West, Knights of Rizal and others.

Rene was a consistent honor student at the Ateneo de Manila University where he graduated with an A.B. degree in Economics. He also holds an M.A. degree in Corporate and Political Communications from Fairfield University in Connecticut finishing at the top of his class.

Rene loved to write from his youth. He won writing contests at the Ateneo and served as sports editor of the Guidon. He won first place in the National Rizal Essay Writing Contest sponsored by the Knights of Rizal in 1967. He wrote the lyrics for the song "Biyahe Tayo!" which was used by Pfizer and the Dept. of Tourism for the WOW Philippines Biyahe Tayo! campaign in 2004 to promote domestic travel, and for "We're All Just One", the official theme song of the 23rd SEA Games held in the Philippines on November 27-December 5, 2005. In 2006, he also wrote the lyrics for the song Larong Pinoy which was put to music by Joy Nilo and sang by the Loboc Children's choir during their concert at the PETA Theatre in April 2008.


As President and Chief Operating Officer, Noel handles the day–to–day management of the company and personally supervises major accounts.

Noel joined the company in 1991 and has distinguished himself in the servicing of several clients. He served as Programme Director in the Philippines for the Courtesy of Choice Programme of the International Hotel and Restaurant Association (IH&RA) and drove membership in the programme to reach over 100 leading hotels and restaurants throughout the country.

As the director-in-charge of Turner Entertainment, he helped make Cartoon Network's Powerpuff Girls virtual icons among children in the Philippines and undertaking several successful on-the ground stunts for Cartoon Network.

He spearheaded the Read to Lead Reading Advocacy as well as the Tears of Health, Tears of Joy campaigns of Pfizer's Visine and the Biyahe Tayo! Domestic Travel Advocacy Program of Bonamine, also of Pfizer. All three projects won Grand Anvil Awards of Excellence from the Public Relations Society of the Philippines. He also produced and directed the Biyahe Tayo! music video.

Noel took up Economics at the Ateneo University and attended the International PR Course of the International School of Public Relations and Marketing in London.