Outstanding Projects for Clients


Perceptions developed and organized the Rizal Award for Rural Physicians for Hoechst Philippines. The program was undertaken starting in 1990 in cooperation with the Philippine Medical Association and the Order of the Knights of Rizal. The Department of Health has also endorsed and supported the project. The project won a Golden World Award for Excellence from IPRA in 1991. Several of the Rizal awardees went on to win other awards from the government and civic groups and have been featured in local and leading international publications including the Reader's Digest.


From 1997 to 2001, Perceptions served as the Philippine Programme Agency for the Courtesy of Choice Programme of the International Hotel & Restaurants Association (IH&RA). The program was designed to assist hotels and restaurants in accommodating preferences of their guests in the matter of smoking or non-smoking areas. Over 100 restaurants and hotel outlets have adopted the program.


In 1991, Perceptions developed and organized a PR program to implement Johnson & Johnson's support of the Child Survival Program in the Philippines in terms of the production of Information, Education and Communication Materials (IEC). The program won a Golden World Award for Excellence from IPRA as well as a Finalist Certificate from the United Nations. It was also among the case studies included in the book International Public Relations edited by the eminent Professor Sam Black, one of the leading pioneers of public relations practice in Britain.

In late 1993, Johnson & Johnson asked Perceptions to develop a PR program targeted towards midwives. Perceptions came up with the Johnson & Johnson Outstanding Midwives Awards of the Philippines program, which the Integrated Midwives Association of the Philippines (IMAP)readily accepted and implemented with the Johnson & Johnson companies in the Philippines serving as sponsors. The Department of Health and the Philippine Public Health Association also lent their endorsement to the project. The won an Anvil Merit Award for the Health and Sanitation Category from the PRSP in 2002.

In 2004, Perceptions changed the award project's format and added to it a developmental dimension. Renamed the Midwives Leadership Development Program (MLDP), the new program identified the more promising young midwives and helped train and develop them into future leaders of the profession in partnership with UP-NTC (National Teacher's Training Center for the Health Profession.


The company served as PR Counsel for PHILCEMCOR from 1987 to 1999. Among others, it has helped PHILCEMCOR bring about the deregulation of the cement industry. Among others, it has helped PHILCEMCOR bring about the deregulation of the cement industry. In 1994, it produced the first Philippine Cement Handbook for PHILCEMCOR.

( PWPA )

As PR Counsel for the PWPA from 1988 to 1996, Perceptions has helped PWPA promote selective logging ban over a total commercial logging ban as the best way to preserve the country's forest. Perception helped improve the image of the wood industry when it developed and organized an Urban Reforestration Project for the PWPA in 1991 which involved the setting up of tree seedling nurseries in Metro Manila and donation of tree seedlings for various government and civic tree-planting projects. The project won for PWPA a Golden World Award for PR Excellence from the International PR Association (IPRA) in 1992.


In 2002, Perceptions was selected as Pfizer's PR agency in the Philippines. On its very first year, Perceptions handled two major PR campaigns for Pfizer, the Leaders for Health Project in partnership with the Department of Health and the Ateneo Graduate School of Business aimed at improving the healthcare system in the Philippines, and Read to Lead, a Visine reading advocacy program. Both programs won Anvil Awards from the Public Relations Society of the Philippines for 2002 with the Read to Lead program winning the top award, the Grand Anvil Award.

In 2003, Perceptions developed and launched the WOW Philippines Biyahe Tayo Domestic Travel Advocacy Campaign in cooperation with the Department of Tourism. The music video produced for the campaign, which featured the country's top musical artists who donated their services for free, won an Anvil Award of Excellence from the Public relations Society of the Philippines. In 2005, the whole program won the Grand Anvil Award.

In 2004, Perceptions helped develop the program to celebrate Pfizer's 50th Anniversary in the Philippines, including the Heroes for Health award program which served as the centerpiece of the anniversary celebration. The program was aimed at recognizing Filipinos who have contributed much to the improvement of the health of the Filipinos especially the poor and the medically - underserved sectors of society.

The Pfizer's 50th Year Celebration and the Heroes for Health programs won Anvil Awards of Merit from the PRSP in 2005, as well as Gold Quill Awards of Excellence from the International Association of Business Communicators ( IABC ).


From 1994 to 2004, Perceptions served as PR counsel to Rizal Commercial Banking Corporation (RCBC) and handled for RCBC the "Kuwentong Kalikasan, Katha ng Kabataan" nation-wide children’s short story writing contest on caring for the environment. The 1999 edition of the contest won the Anvil Award of Excellence (PRSP) for best PR program directed at the youth as well as another award for the compilation in book form of the winning stories in the contest.


The company also served as PR adviser to the Chemical Industries Association of the Philippines. Among others, it produced the Chemical Industries Fact Book and Directory of the association, which was lauded by the Department of Trade & Industry, and which the government widely distributed overseas for potential investors in the industry.


From 1999 to 2005, Perceptions served as Turner’s PR agency in the Philippines. Perceptions helped increase the viewership of the Turner channels in the country, CNN and Cartoon Network, and played a major role in "The Powerpuff Girls" becoming virtual icons among Filipino children.

With Perceptions, Cartoon Network ran the "Cartoon Network Awards of Excellence" program, which gained recognition for the channel as a company that cared about the youth of the Philippines and was used by Cartoon Network as a model for similar programs in other countries. It also won an Anvil Award of Excellence from the Public Relations Society of the Philippines in 2005.