Public Relations

We get **it done. Thirty years in the game and still loving the challenge of coming up with ideas that will get our clients seen and heard.
We put ourselves in their shoes – getting up to speed on how the business works, defining the challenges, setting realistic goals, and drawing on our experience and expertise to design strategies that use tried and true PR tactics to help realize results.

TRUE STORY: The highest-grossing Filipino film of all time is a PR initiative to promote Hong Kong as a destination to Filipinos all over the world.

The film is one of the creative collaborations we did for Hong Kong Tourism Board as a response to the ever-changing viewing habits of Filipinos.

TLC Fest 2019 saw the Perceptions x CBI alliance at work with both agencies leaving no stone unturned to promote the festival that surpassed its targets and attracted 150,000 attendees to a one-day event, beating TLC’s own records.

Digital Communications

There’s no denying the power of the Internet and we’re here to help companies and brands shape their communications for the digital age.
Expanding our approach from traditional and broadcast channels into digital platforms, Perceptions has integrated in its services online PR outreach, targeted boosting, and influencer and social media collaborations and the like.

Crisis Management & Media Training

Reputation is hard to earn but easy to lose. When the going gets tough, we have our clients’ backs 24/7.
…but before that even happens, we prepare them to deal with the worst. Perceptions’ Media and Crisis Management Training is designed according to international and regional standards. Participants are given an understanding of how journalists work in the Philippines, taught to create key messages and impart interview skills and strategies to give them the confidence to face the media, and protect and enhance the image of the company.

Clients which have had their management officers trained under Perceptions include, Lazada Philippines, AboitizLand, Microsoft Philippines, ExxonMobil Exploration and Production Philippines B.V., Johnson & Johnson (Philippines), Inc., MSD and Siemens Philippines.

Fire extinguisher
Fire extinguisher

Corporate Social Responsibility

We love working with companies who genuinely do good.
Perceptions has worked on various campaigns and advocacies for different clients and organizations. The now iconic, still relevant, and multi-awarded ode to Philippine tourism, “Biyahe Tayo,” is a brainchild of ours as part of a campaign against motion sickness for Bonamine.
We also had hundreds of people pledging to donate their corneas to the Eye Bank Foundation and enlisted the help of celebrities to promote proper eye care when Visine introduced a new variant to the market.
We aided Johnson & Johnson in facilitating the training of thousands of Filipino midwives for 20 years to help enhance healthcare in rural areas and curb infant and maternal mortality rates in the Philippines.
We’re really proud of these campaigns and are eager to do more!

“Throughout our more than three decades of existence, we’ve built our business on the success of our clients in the corporate and consumer spaces.”