TRUE STORY: The highest-grossing Filipino film of all time is a PR initiative to promote Hong Kong as a destination to Filipinos all over the world.
The film is one of the creative collaborations we did for Hong Kong Tourism Board as a response to the ever-changing viewing habits of Filipinos.
TLC Fest 2019 saw the Perceptions x CBI alliance at work with both agencies leaving no stone unturned to promote the festival that surpassed its targets and attracted 150,000 attendees to a one-day event, beating TLC’s own records.
Clients which have had their management officers trained under Perceptions include, Lazada Philippines, AboitizLand, Microsoft Philippines, ExxonMobil Exploration and Production Philippines B.V., Johnson & Johnson (Philippines), Inc., MSD and Siemens Philippines.