Our work

True stories

Throughout our more than three decades of existence, we’ve built our business on the success of our clients in the corporate and consumer spaces.

Public Relations · Hong Kong Tourism Board

A PR film that became the highest-grossing Filipino film at the time of its release in 2019.

Poster art for the film Hello, Love, Goodbye, showing its two leads on a Hong Kong street

Challenge

Promote Hong Kong as a destination to Filipinos all over the world, while Filipinos’ viewing habits keep changing.

Approach

A creative collaboration with Hong Kong Tourism Board: a PR initiative in the form of a feature film, one of the creative collaborations we did for HKTB as a response to the ever-changing viewing habits of Filipinos.

Result

TRUE STORY: the film became the highest-grossing Filipino film at the time of its release in 2019, putting Hong Kong in front of Filipinos all over the world.

Digital Communications · TLC

TLC Fest 2019: 150,000 attendees in one day.

Challenge

Promote TLC Fest 2019, a one-day festival.

Approach

The Perceptions x CBI alliance at work, with both agencies leaving no stone unturned to promote the festival.

Result

The festival surpassed its targets and attracted 150,000 attendees to a one-day event, beating TLC’s own records.

Corporate Social Responsibility · Bonamine

“Biyahe Tayo”: an ode to Philippine tourism.

Challenge

Bonamine needed a campaign against motion sickness.

Approach

“Biyahe Tayo”, an ode to Philippine tourism, was a brainchild of ours as part of the campaign.

Result

“Biyahe Tayo” is now iconic, still relevant, and multi-awarded.

Corporate Social Responsibility · Visine x Eye Bank Foundation

Hundreds pledged their corneas.

Challenge

Visine was introducing a new variant to the market.

Approach

We had people pledging to donate their corneas to the Eye Bank Foundation and enlisted the help of celebrities to promote proper eye care.

Result

Hundreds of people pledged to donate their corneas to the Eye Bank Foundation.

Corporate Social Responsibility · Johnson & Johnson

Training thousands of Filipino midwives for 20 years.

Challenge

Enhance healthcare in rural areas and curb infant and maternal mortality rates in the Philippines.

Approach

We aided Johnson & Johnson in facilitating the training of Filipino midwives, a program we supported for 20 years.

Result

Thousands of Filipino midwives trained to help enhance healthcare in rural areas.

Public Relations · Sunlight Air

Putting Tablas, Romblon on the travel map.

Challenge

Sunlight Air was opening a route to Tablas, Romblon in August 2026. Few travelers knew the island, which sits next to Boracay but sees far fewer visitors.

Approach

We announced the route and then flew writers from national broadsheets and leading online news and lifestyle outlets to Tablas on the airline’s first media fam trip. The itinerary was kept unhurried, with time for Romblon’s marble workshops and the Agojo mangroves. We have run similar trips for Sunlight Air with Cebu’s bloggers and regional media, including a Cebu to Iloilo trip in partnership with Klook.

Result

Romblon’s marble craft and its islands were featured in national print and online media, and the route got its own coverage in lifestyle and travel press.

Strategic Advisory · Klook

A partnership with the Department of Tourism, built from the start.

Challenge

Klook wanted to be seen as a real partner in growing Philippine tourism, not just a booking platform. Getting there meant earning the trust of government, which takes more than good press.

Approach

We came up with the program ourselves and pitched it to Klook and the Department of Tourism as a partnership from the start. Both agreed, and it became a formal memorandum of understanding. The idea was simple: get more local tourism service providers onto Klook’s platform, so they could reach travelers around the world.

Result

The partnership has carried on since then, and so has the coordination between Klook and the Department. Recent reports on the Department’s digital budget mention its work with Klook as part of how it is helping tourism businesses go online.

We’re really proud of these campaigns and are eager to do more!

Some of the brands we’ve partnered with

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