Public Relations · Hong Kong Tourism Board
A PR film that became the highest-grossing Filipino film at the time of its release in 2019.
Challenge
Promote Hong Kong as a destination to Filipinos all over the world, while Filipinos’ viewing habits keep changing.
Approach
A creative collaboration with Hong Kong Tourism Board: a PR initiative in the form of a feature film, one of the creative collaborations we did for HKTB as a response to the ever-changing viewing habits of Filipinos.
Result
TRUE STORY: the film became the highest-grossing Filipino film at the time of its release in 2019, putting Hong Kong in front of Filipinos all over the world.