A partnership with the Department of Tourism, built from the start.
Challenge
Klook wanted to be seen as a real partner in growing Philippine tourism, not just a booking platform. Getting there meant earning the trust of government, which takes more than good press.
Approach
We came up with the program ourselves and pitched it to Klook and the Department of Tourism as a partnership from the start. Both agreed, and it became a formal memorandum of understanding. The idea was simple: get more local tourism service providers onto Klook’s platform, so they could reach travelers around the world.
Result
The partnership has carried on since then, and so has the coordination between Klook and the Department. Recent reports on the Department’s digital budget mention its work with Klook as part of how it is helping tourism businesses go online.