Public Relations · Sunlight Air
Putting Tablas, Romblon on the travel map.
Challenge
Sunlight Air was opening a route to Tablas, Romblon in August 2026. Few travelers knew the island, which sits next to Boracay but sees far fewer visitors.
Approach
We announced the route and then flew writers from national broadsheets and leading online news and lifestyle outlets to Tablas on the airline’s first media fam trip. The itinerary was kept unhurried, with time for Romblon’s marble workshops and the Agojo mangroves. We have run similar trips for Sunlight Air with Cebu’s bloggers and regional media, including a Cebu to Iloilo trip in partnership with Klook.
Result
Romblon’s marble craft and its islands were featured in national print and online media, and the route got its own coverage in lifestyle and travel press.