Digital Communications · TLC
TLC Fest 2019: 150,000 attendees in one day.
Challenge
Promote TLC Fest 2019, a one-day festival.
Approach
The Perceptions x CBI alliance at work, with both agencies leaving no stone unturned to promote the festival.
Result
The festival surpassed its targets and attracted 150,000 attendees to a one-day event, beating TLC’s own records.